EZDUELS
An informational website for an Esports startup. EZ Duels organises Esports competitions for PC and mobile gamers. I led creative and art direction while designing the experience.
EZ Duels is a startup specialising in organising Esports competitions, primarily for PC and mobile gamers.
The objective was a visually appealing, user-friendly informational site that introduces the platform to a new audience.
At the centre of it sits the competition system, the part that had to come across from a visitor's very first scroll.
Making a complex system easy to grasp.
Communicating how the competitions actually work was the hardest part: dense, multi-step information that could easily overwhelm a first-time visitor.
Getting the structure and the supporting icons right was what made it click.
Explain it through structure and illustration.
I broke the system into organised, bite-sized descriptions and paired each with a custom illustrated icon, so the logic reads at a glance rather than in a wall of text.
- 01Creative directionSetting the visual tone for an Esports audience.
- 02Structured contentBreaking the system into clear, digestible steps.
- 03Illustrative iconsCustom icons that carry meaning, not decoration.
- 04UI/UX designAn intuitive layout that guides the eye through.
An Esports site that's easy to navigate.
The finished site introduces EZ Duels with clarity and personality, how the competitions work reads easily, the illustrations do the heavy lifting, and gamers on PC or mobile find their footing fast.