Ralph Lauren
Fun, interactive AR try-on experiences for Ralph Lauren, delivered through Snapchat. I designed the UI for try-on features across handbags and eyewear, keeping advanced AR simple and elegant.
Ralph Lauren is a globally recognised luxury fashion brand known for its iconic American style and timeless elegance, spanning apparel, accessories and home.
I worked with ANKR Studio, a forward-thinking agency specialising in augmented reality and immersive digital experiences, as a UI designer on a set of fun, interactive try-on features, all built to engage customers through Snapchat.
Function and beauty in balance.
The main challenge was balancing functionality with aesthetic appeal. A seamless AR experience took close attention to detail, especially in the modelling and visual presentation.
Working within a creative team also demanded adaptability and clear communication to align everyone's vision effectively.
Three experiences, one design language.
The ANKR team worked closely with Ralph Lauren to develop concepts and build 3D models of the products. My role was designing the user interfaces, keeping them intuitive and visually appealing across three distinct experiences:
- 01Polo ID handbagsA handbag try-on letting users wear the bag in three different positions.
- 02Color ShopA vibrant, playful interface to try on sunglasses and explore colour options.
- 03Stirrup eyewearTry on the sunglasses while virtually driving a classic car, fashion meets the drive.
