Babelforce

Babelforce is a leading cloud-based communication platform that lets businesses integrate and manage customer service channels in one seamless experience.

Voice, chat and email come together in a single composable system. The company wanted to enhance its online presence and strengthen its connection with potential clients in the B2B sector.

I led the redesign as Senior Designer with the agency Quarterly, covering creative direction, UX/UI and illustration.

An outdated site that worked against the brand.

The existing website suffered from outdated design, unclear navigation, and inconsistent branding across pages. Together these issues weakened the user experience and held back conversions.

The audience spans businesses of all sizes looking to improve their customer service through cloud solutions. They needed a user-friendly, intuitive and visually engaging experience that the old site simply didn't deliver.

Modernize, engage, and optimize for every device.

The goal was to redesign Babelforce's website to modernize its appearance, improve user engagement, and ensure mobile optimization, all while aligning the site with the company's refreshed brand identity and messaging.

• 01Art direction A modern, confident visual language aligned to the refreshed brand identity and messaging.
• 02UX & Clearer navigation Restructured journeys and intuitive navigation that guide B2B buyers toward conversion.
• 03Mobile/Tablet optimization Layouts engineered to perform and feel considered on every screen size.
• 04Illustration & Accessibility Custom illustration and accessible, well-ordered visual hierarchy throughout.

The full site, top to bottom.

Each page was rebuilt around the refreshed brand, clearer messaging and a confident visual system.   Hover any screen to scroll through the full page.

One system behind every page.

Grid, colour, typography, components and patterns, captured in a style guide that keeps the site consistent and ready to scale. Hover to scroll the full guide.

A presence that finally matches the platform.

The redesign gives Babelforce a modern, consistent website that engages B2B visitors, reflects the refreshed brand, and works as well on mobile as it does on desktop.