VIVIERA Beach is a vibrant beach and nightclub located by Lake Balaton, open exclusively during the summer. As a designer, I was tasked with creating an overall visual identity for the beach that would function seamlessly across both physical and digital platforms. The client requested a colorful, festival-inspired appearance to evoke a lively, fun, and inviting atmosphere for visitors.

The approach
To capture the essence of VIVIERA Beach, I developed a key design aesthetic that embodied the summer vibe the client desired. This design featured vibrant colors, playful graphics, and bold typography to reflect the energetic and festive nature of the venue. The visual identity was applied to a variety of physical elements such as flags, menus, posters, billboards, wristbands, and clothing. Additionally, I extended this look into digital formats, including social media posts, concert banners, and other promotional materials to create a cohesive brand presence.

Challenges
The main challenge was creating a versatile design that maintained its impact across both physical and digital media while staying true to the fun, festival-like environment the client envisioned. Ensuring that the visual identity was consistent across a wide range of applications, from merchandise to marketing materials, required careful attention to detail.