The OWO is one of London’s most prestigious residential and hospitality developments, the historic Old War Office reimagined as 85 ultra-luxury private residences alongside Raffles London. I supported the launch by designing a suite of premium sales and marketing materials across print, digital and out-of-home. From large-format advertising to carefully crafted brochures, every asset was designed to reflect the building’s heritage, exclusivity and long-term legacy.

What they needed

This once-in-a-generation development demanded world-class presentation. The OWO team needed an ongoing design partner capable of elevating every detail — from architectural storytelling and amenity showcases to flawless finishes across printed collateral. Assets had to feel refined, editorial and timeless, while remaining practical tools for sales teams engaging UHNW buyers.

How I helped
I delivered a cohesive set of launch assets that reinforced The OWO’s luxury positioning. By maintaining rigorous design standards, consistency and attention to detail across all outputs, I ensured the materials were both visually exceptional and sales-ready.