Quorso is a leading retail performance platform that helps store teams and head offices turn data into clear, actionable priorities. By connecting KPIs with frontline execution, Quorso enables retailers to improve sales, availability, and operational efficiency at scale.

The approach
The goal of the website redesign was to clearly communicate Quorso’s value proposition, simplify complex product messaging, and create
a more confident, modern digital presence. The redesign focused on clarity, hierarchy, and storytelling, making it easier for users to understand how the platform works and why it matters.

Challenges
The existing website struggled with dense content, fragmented messaging, and limited visual consistency. Product benefits were difficult to grasp quickly, and the site did not fully reflect Quorso’s maturity as a trusted enterprise retail solution.

I redesigned the website with a stronger visual system, improved information architecture, and clearer content flow. The new design balances product clarity with brand credibility, using modular layouts, simplified navigation, and refined typography to guide users through complex information more intuitively. The site was also optimized for responsiveness and scalability as the product continues to evolve.