Győri Édes Dörmi is a beloved Hungarian soft sponge cookie made for children. As a freelance designer, I collaborated with Feat. Creative's design team and Creative Director on this Dörmi campaign, focusing
on generating ideas that would inspire moms to include Dörmi in their child’s lunchbox. Our goal was to create an engaging campaign with
a compelling call-to-action, appealing to both children and their parents.

The approach
To spark the imagination of kids and appeal to parents, we crafted
a playful key visual centered around the discovery of the dinosaur world. While adhering to regulations that prohibit direct communication with children, we focused on creating visually captivating and informative artwork. I contributed to designing elements that were adaptable for bulk-buy packaging, ensuring consistency across different product quantities. The design was tailored to appeal to moms while sparking curiosity and excitement among children.

Challenges
One challenge was to create visuals that would engage both kids and parents without directly marketing to children. Additionally, ensuring the designs remained scalable for various product sizes required careful attention to detail. We incorporated a prize draw element into the campaign, offering consumers a chance to win toys and family weekends, enhancing engagement and encouraging purchases. The overall goal was to create a fun and immersive brand experience that extended beyond the product itself.